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Marketing Lead at null, in Chennai (Chennai Job)

Job Description:This role reports to the Director Marketing and Partners for APAC but has a strong dotted line report into the Regional Managing Director for India. This role is responsible for working closely with the India team to manage and supports all marketing efforts across India. Functions include working closely with the local team to identify key focus areas, coordinate and execute to plan around Events, Account Based Marketing, Partner engagement, PR, Analysts and lead execution and marketing reporting. SPECIFIC RESPONSIBILITIES Drive the local strategy in conjunction with the local team and APAC marketing team Identify focus areas and build local calendar in conjunction with regional view Ensure key executive visits are aligned with country activities Leverage strategic products launches, PR, Digital, etc. to meet the local strategy using all available resource such as video, blog, digital others, etc. Develop and build an Account Based Marketing plan with local account teams as required Work with the APAC PR co-ordinator to drive public relation activities, including by-lines, blogs, press releases, case studies that are linked to the regional and APAC strategy Run key events and ensure all logistical activities are covered such as tradeshow/event advertising, sponsorships, shipping, booth layout, product displays/demos, show services, housing, presentations, web site information, giveaways, direct mail, special events, etc. Help drive reporting on key marketing metrics such as portal/website visits, Webinar registrations (customer, prospect, competitor), emails sent, etc. Build and align a social/digital strategy in conjunction with local teams Support the APAC Marketing and Partner team in events and other operational activities CANDIDATE PROFILE Proven interpersonal skills with a track record of achieving results through alignment of cross-functional and multi-divisional activities in a highly collaborative, team-oriented, and fast-paced environment Strong project management, organization, planning and implementation skills for multiple deadline driven activities Ability and confidence to work in a virtual team, across cultures in a sales oriented environment Broad marketing experience and proven track record with experience in using social, online, and traditional marketing principles and techniques Excellent written and verbal communication skills Highly organized and motivated Proficiency with Microsoft Office suite Confident Self-starter EDUCATION AND EXPERIENCE 8+ years work experience in networking /Telecom industry Marketing degree or similar a plus Experience in driving marketing activities in a technology company including events, communications, PR Working with senior internal sales leaders Excellent writing & oral communication skill


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