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Analyst - DMSS at null, in Chennai (Chennai Job)

Job Description:Role Description This position is part of the Direct Marketing Support Services Team within BA&R and will focus on the design and execution of direct marketing campaigns for Fidelitys Personal Investments (PI) business. The role requires strong inter-personal communication skills as well as the ability to define and code complex direct marketing campaigns using IBM Campaign (formerly Unica). Roles and Responsibilities Campaign Execution To develop and execute campaign design for Fidelitys retail direct marketing campaigns. Work closely with Marketing strategy and communication teams to structure and execute the sequence of events leading to a successful campaign launch: document list specifications in appropriate technical language, define list selection schedules, specify output formats, code for the required target population and output using the campaign management tool IBM Campaign (formerly Unica) and Oversee the delivery of extracts (DM, Email, Statement Messaging, Interactive messaging, Live Channel) to channel. Support other Campaign Managers by validating their code within the campaign management tool IBM Campaign (formerly Unica) Monitor execution of automated triggers Act as subject matter expert on marketing database and informational environment Quality Control Assist with quality control steps throughout campaign development and review Live Samples for communications. Ensure a 0% error rate across all aspects of campaign execution. In addition, all communications delivered to our Customers will be reviewed extensively to ensure the audience received the correct message and for accuracy of name placement, message contact and personalization. Customer First Research and resolve Customer issues that arise as a result of Direct Marketing programs, including Do Not Mail, Deceased and Return Mail requests. Take note of Return Mail and escalate noticeable issues Personal Development Stay abreast of industry trends and learn new techniques in database marketing. Develop new skills to further contribute to CKSI goals. Participate in group projects and process improvement efforts. Quality focus and knowledge of quality control techniques


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