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Hiring for Marketing Generalist in Chennai, for Exp. 2 - 6 yrs at Vakilsearch., in Chennai (Chennai Job)

Job Description:Responsibilities : - Build, scale and optimize offline marketing programs against strict CPA targets and ROI Goals - Test and scale channels including TV, direct mail, radio, OOH, print and streaming - Manage offline channel leads and agencies to maximize channel performance and ensure outstanding campaign execution. - Coordinate measurement, forecasting and budget reconciliation of offline channels - Effectively communicate marketing results and analysis to relevant internal and agency stakeholders - Marketing operations management. Vendor management.

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