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Hiring for Marketing Manager/brand Manager - Education & Stationary Products-iim in Chennai, for (Chennai Job)

Job Description:Marketing Manager/Brand Manager - Education & amp amp Stationary Products - IIM/FMS/XLRI/ISB/NMIMS/SP Jain & quot KEY FOCUS AREAS : - Assist in the development of the brand vision and strategy - Create brand activity plan to communicate the strategy effectively to the consumers to enhance the saliency, recall and awareness - Operationalization of the brand plan by engaging with the sales, operations and supply chain teams - Enhance the brand value and volume share in the marketplace - Innovate existing products and processes and develop new categories in line with the portfolio objective - To track & amp amp control marketing spends for the brand - Statutory compliance and code of conduct PRINCIPAL ACCOUNTABILITIES : Create brand activity plan to effectively communicate the brand positioning to consumers - Develop the annual brand plan in line with the business strategy - Implement the brand plan (ATL+BTL) to ensure that brand objectives are achieved - Manage external agencies to ensure all brand activity is in line with the requirements of the brief Operationalization of plan by engaging with sales, operations and supply chain team - Work closely with Trade Marketing and Operations functions to ensure product and brand activities are correctly managed throughout the supply chain - Provide product knowledge to the Trade Marketing team to improve selling effort. Enhance the Brand Value and Volume share in the marketplace - To measure and manage the medium and the long term brand health - Commission research and rigorously analyze data to ensure brand issues are understood by geography and corrective action identified. - Gather market intelligence on competitive activity for proactive response as opposed to reacting to competition actions - Improve profitability of the current range with higher value capture for business through - Modifications in existing products - Launch of new SKU- s, including new to market SKUs - Innovate existing products and processes and develop new categories in line with the portfolio objective - To develop, document and deliver insights of consumer behavior, - Usage patterns, Purchase behavior and frequency - Factors influencing purchase and importance of each - Define consumer centric product strategy for the portfolio with focus on developing sustainable competitive advantage for business - Develop the packaging, product, communications, price and image positioning of Products under the brand - Competitive benchmarking for each SKU in the product categories - Employ innovation in products and processes in order to achieve competitive advantage - Work along with the Operations and Finance teams in developing the right product and marketing mix within the agreed timelines. - Collaborate with programming and channel development manager in formalizing the launch plan - Track & amp amp control marketing spends for the Brand - Understand the impact of cost elements on brand profitability and - Manage and effectively utilize the brand budget Statutory Compliance & amp amp Code of Conduct : - Liaison with the Corporate IPR & amp amp Legal team on brand propriety and legal issues. - Adherence to company code of conduct - Conformation to all financial and administrative systems. - Compliance with all statutory and regulatory norms KEY SUCCESS FACTORS : - Brand Vision and strategy clearly developed, communicated and executed - Increase in Brand volume and value share - Increase in Brand Profitability - Adherence to project timeline for new product launches. INTERNAL LINKAGES Marketing Manager, Head of Sales & amp amp Marketing, Programming Manager, SOPM, Head of Operations, Commercial manager, NSM, CDM, Head of Finance, Legal team, TMDM and Manager-Modern Trade. EXTERNAL LINKAGES : Advertising agencies, Media Buying Agencies, Research firms, PR & amp amp Event Management Agencies, Merchandise Vendors Candidates Profile: Education: Post Graduate in Management with Marketing as specialization from Tier-1 Institutes& quot


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