Hiring for Trade Marketing - FMCG Industry in Chennai, for Exp. 7 - 12 yrs at AP Management Consulta (Chennai Job)
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Job Description:Hi, Hiring for Trade Marketing - Snacks Division for one of our reputed FMCG industry. Designation : Trade Marketing Location : Chennai CTC : Best in Industry' Qualification : MBA Industry : FMCG Job Description Designing & amp amp implementing trade plans & amp amp promotions, Point-of-sale Activations & amp amp micro-marketing schemes for HULs Categories. Planning the Product in making decision regarding the distribution, Promotion, Setting the Operational Schemes. Develop Quarter Growth Plan nos for categories and marketing plans to support the delivery of these nos Defining the market segmentation strategy to target the right customers. Monitoring all activities and preparation of Activation Calendar based on the seasonal requirement and facilitating implementation of the same so as to generate secondary growth and market share. Ensure to plan and activate the Plans for Niche categories Development of Sales Data on market share, sales data (Primary as well as secondary and forecasting. Design the Operational schemes every Month for the Cluster which requires support to drive the sales. Working with suppliers/vendors for printing, procuring the 3p articles for the price closure, dispatch of these material Analyzing marketing programs and ensuring facilitation of the same to Support sales team to generate secondary sales through Trade Schemes. Control and effective utilization of the regional budget with proper phasing and evaluating opportunity cost. Management of ATL and BTL activities. Brand Activations as per the alignment with the brand teamsHandling Launches for the Cluster.