Hiring for Manager - Digital/paid Marketing in Chennai, for Exp. 3 - 6 yrs at Vakilsearch., in Chenn (Chennai Job)
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Job Description:We are seeking a paid marketing manager to help acquire new leads and customers through online pay-per-click and cost-per-acquisition campaigns. You will be in charge of all external, online acquisition marketing, managing the strategy, execution, and optimization across channels. - Responsibilities: - Manage the strategy and setup of all paid campaigns. Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics- reports. -Research and test partnerships with new vendors to expand our reach and/or lower our cost-per-acquisition. - Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs. Craft landing pages and- lead generation forms- for our content to distribute through relevant paid programs. - Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying. - Build and manage the company' s social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant. - Monitor- and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences. - Track, measure, and analyse all initiatives to report on social media ROI.